I just unsubscribed from British Airway’s email marketing messages – for the second time – so who knows if this is actually working. After I clicked on the unsubscribe link, I was taken to a page where I have to choose which country site to go to. Huh? Then after choosing the USA site, I’m presented with a form where I have to type in my email address. Why in the world should I have to type in my email address? Anyway, after doing so and clicking Submit, the confirmation page says:

Thank you. We have received your request to unsubscribe from British Airways Group special offer emails. Please allow 10 working days for this to be completed.

Ten working days??? Are you kidding me? What on earth could possibly take two weeks to accomplish?  TNC New Media has about 1/10,000th of BA’s annual revenue and we have an automated one-click unsubscribe function in our email newsletters.

Give me a break, British Airways. This ain’t 1995.