As independent media creation becomes more common, new ways of protecting that intellectual property will be necessary. Creative Commons was fine for the hobbyist who basically wanted to say, “I don’t want to make any money with my stuff and neither can you.” But for those who truly want to make a business of it, a better method is needed. Traditional copyright is fine, but there’s no easy way for the small publisher to license their work to someone else without having an attorney draft new documents for each licensee. However, a new service is attempting to make it happen – RightsAgent.
Here’s a good article about how they intend to make it work.